One might even have expected Google Flights to deliver a tool this useful. Rival Ryanair, which has 62,000 more followers on Instagram and three digital labs, may well be wondering why they didn’t think of it first. It’s a feature other airlines may want to emulate. It sets up a platform with wings that can rise above a social media curiosity to a useful and meaningful alternative to text-based flight search. Create seamless user journey with Inspire Me tool Quickly change content. The shots selected for recognition are creative, often artistic and sometimes quirky.īut easyJet’s Look&Book is next-level thinking. How Europes leading airline personalized 19 websites and increased. The airline also posts a selection of images sent to them by customers with a tag of their Instagram handle and a personalized ‘thank you’ graphic added to the image.
Easyjet inspireme free#
The airline has been engaging with its nearly 260,000 “generation easyJet” followers on Instagram through a number of campaigns including the recent “ Show us Europe through your eyes” photo competition which gives participants a chance to win a free holiday when they submit images from the window seat. It takes advantage of Instagram’s geo-tagging feature and Microsoft Azure APIs to recognize locations and match them to easyJet destinations, then pre-populates the booking fields in the app.ĭaniel Young, easyJet’s head of digital experience told Campaign that the tool was inspired by a similar feature introduced by retailer Asos last year which let users match clothing items from its catalogue to photos. The Look & Book tool was developed by the airline’s creative agency VCCP working with Travelport Digital. easyJet Car Rental powered by CarTrawler. The system searches the Instagram picture to match the destination, suggests travel dates, quotes fares and lets users complete their booking with just a few swipes of their thumbs. Inspireme Inspireme Let's get your holiday started More information > TOP DESTINATIONS Amsterdam. The new Look & Book feature, an extension to the airline’s iOS app, lets users clip images from Instagram and upload them directly to the booking engine on their mobile phone. EasyJet has added an extension to its app that lets would-be travelers find and book destinations based on pictures shared on Instagram. easyJet Inspire Me For over four years EasyJet is now running a campaign Inspire Me allowing its customers to look for new places to visit: The landing page of the site can be found here.
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